Tag Archives: Facebook

April 19, 2012

Should Companies Manage Their Employees’ LinkedIn Profiles?

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. LinkedIn is no longer simply a social media … Continue reading →

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Tagged as #brand damage, #brand management, #brand risk, #CMO, #content marketing, #craftsmanship, #FedEx, #LinkedIn, #marketing, #PR, #press release, #PRfirms, #publicity, #UPS, B2B marketing, digital marketing, due diligence process, employee communications, Facebook, graphic identity system, High Street Partners, internal communications, marketing craftsmanship, marketing ROI, public relations firms, public relations strategy, social media, social media marketing, top-of-mind awareness

February 27, 2012

Jimmy Webb and the Power of Storytelling for B2B Companies

Songwriting legend Jimmy Webb has written some of pop music’s most enduring ballads, including Wichita Lineman, By the Time I Get to Phoenix, Galveston, The Worst That Could Happen and the rock cantata MacArthur Park (simultaneously heralded as a musical masterpiece … Continue reading →

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Tagged as #brand management, #content marketing, #craftsmanship, #marketing, #media placement, #PR, #press release, #PRfirms, #publicity, #SEO, #thought leadership, #webinars, a hard day's night, Alvin A. Clay III, B2B communication, B2B firms, B2B marketing, Ben & Jerry's, blast emails, Blogs, BMTC, Bryn Mawr Bank Corporation, Clay Center, company narrative, corporate narative, Davidson Trust Company, Devon PA, Dr. Pamela Rutledge, Facebook, Harley Davidson, IBM, Jack Daniels, jimmy webb, journalism, Levi Strauss, MacArthur Park, marketing analytics, marketing automation, marketing communications, marketing counsel, marketing craftsmanship, marketing firms, marketing ROI, Media Psychology Research Center, Miss Universe, mobile apps, New Jersey PR firms, Philadelphia Inquirer, podcasts, PR firms, PR strategy, Psychology Today magazine, public relations, smart phones, songwriting, storytelling, the beatles, top-of-mind awareness, Twitter, Villanova, Villanova School of Business, web content, websites

July 15, 2011

Using Negative Publicity as Negotiating Leverage

The disclosure last May that Facebook had hired public relations firm Burson-Marstellar to initiate a smear campaign against Google’s “Social Circle” raised the hackles of many PR practitioners who labeled the tactic as unethical. Although there’s no direct reference to … Continue reading →

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Tagged as #BMW, #brand damage, #Burson-Marstellar, #Google, #LemonLaw, #Negative Publicity, #negotiating tactics, #NewYorkTimes, #PR, #PRSA, #publicrelations, #reputation management, #TheUltimateDrivingMachine, #wallstreetjournal, Facebook

July 4, 2011

3 Ways Social Media Will Fail Marketers

1. Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and … Continue reading →

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Tagged as #CEM, #customerservice, #kellerfay, #marketing, Facebook, market research, marketing ROI, social media, Twitter

June 6, 2011

Are Journalists in the Misinformation Business?

Can Journalists Survive the Internet Age? Do mainstream journalists – trained to present both sides of an issue they’re reporting – contribute to the public’s interest in and acceptance of information that’s known to be wrong? An new study presented … Continue reading →

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Tagged as Annenburg Public Policy Center, death panel, Facebook, FactCheck.org, internet age, journalism, Neiman Journalism Lab, PolitiFact, procedural objectivity, sara palin, substantive objectivity

Tag Archives: Facebook

Jimmy Webb and the Power of Storytelling for B2B Companies

Using Negative Publicity as Negotiating Leverage

Are Journalists in the Misinformation Business?

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