Tag Archives: #kellerfay
3 Ways Social Media Will Fail Marketers
1. Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and … Continue reading
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Are Your Customers Brand Terrorists?
The old marketing adage is that customers can either be brand ambassadors or brand terrorists, depending on how they’re treated. Former Forrester Research analyst Bruce Temkin (now managing partner of Temkin Group) is a guru of the Customer Experience Management … Continue reading
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