Tag Archives: market research
3 Ways Social Media Will Fail Marketers
1. Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and … Continue reading
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Managing Customer Expectations and Being Picked Last
This past weekend, I joined a group of pre-teen relatives and their neighborhood buddies in a friendly game of soccer – a sport that had not yet made its way to America when I was in school, and has never … Continue reading
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