Tag Archives: virtual events
One Way Smart B2B Marketers Work Backwards
Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions. But contrary to The B2B Marketer’s Bible, and regardless of the upfront investment, the intrinsic value and opportunities related … Continue reading
Filed under Uncategorized
Survey of 550 Ferrari-Driving Marketers
According to research released by Unisfair, which calls itself a “leading global provider of virtual events and business environments,” 60 percent of the 550 US marketers who participated in its online survey “plan to increase spending on virtual events and … Continue reading
Filed under Uncategorized
