“Artisan” was the term used before the advent of mass manufacturing to describe people who made things or provided services with a distinctive touch and flair in which they took personal pride.
Prior to the Industrial Revolution, this included just about everyone: the shoemaker, the doctor, the dressmaker, the saddler. Artisans gave a personal touch to whatever they did, and they often carved their initials into their work.
It’s a good mind-set to have for whatever job you are doing: Would you want to put your initials on it when it’s done?
by Thomas L. Friedman and Michael Mandelbaum